MDTV

At the NAB Show, the Mobile500 Alliance will share hard data from its on-going soft launch, like how many people are watching, when are they watching and how long are they watching.

The new solution supports the Mobile500 Alliance business model while helping broadcasters get on the air quickly.

The prediction by the Open Mobile Video Coalition that mobile DTV will reach more than 71 million households — or 61% of all viewers in America — in the next 12 months comes as the group, along with ATSC and NAB, prepare to open the doors on the Mobile DTV Pavilion at next week’s NAB Show in Las Vegas. The Pavilion will highlight new consumer products, applications and services along with technology demonstrations from major equipment providers.