MULTICASTING 2017 | PART 1
Optimistic Outlook On Multicast’s Prospects
While diginets still have some hurdles to face — such as rising program license fees — they have captured the attention of general-market advertisers and they are looking forward to the rollout of the upcoming ATSC 3.0 broadcast standard with its expanded capacity. What’s more, the multicast networks are relieved that the FCC’s incentive auction and ongoing repack of the TV band isn’t affecting their station carriage deals to any significant extent.
The classic TV diginet signs affiliates in Dayton, Ohio; Flint-Saginaw-Bay City, Mich.; Eugene, Ore.; Bakersfield, Calif.; and Utica, N.Y.
