Weigel Sues ReachMe.TV Over Trademark

Weigel Broadcasting, Chicago-based parent company of the popular Me-TV Network, is suing Los Angeles-based Pervasive TV for using the name ReachMe.TV. In a lawsuit filed this week in U.S. District Court, Weigel is claiming trademark infringement, unfair competition and deceptive trade practices by Pervasive, which shows its ReachMe.TV mobile entertainment network online and on screens at airports and hotels across the country.

MULTICASTING SPECIAL REPORT PART 2

Classic TV Diginets Make The Old New Again

One of the staples of the multicasting universe are networks that offer programming from television and film’s past. While some of the early efforts haven’t survived, there are many that have and more slotted to launch. The diginet with the widest distribution, in fact, is Me-TV, the classic channel from Weigel Broadcasting. This is part 2 of a three-part special report. Read part 1 here.

MULTICASTING SPECIAL REPORT PART 1

Diginets Building Themselves A Market

The multicast networks that stations are using to populate their subchannels are estimated to generate between $250 million and $350 million a year in total ad revenues, growing 4% to 5% a year. “It’s still early in the game, says Katz TV Media’s Bill Carroll. “They’re in the ‘build-out phase,’ the news being they’ve extended the reach, and enhanced the profile, of broadcast stations. A few are already visible in ratings terms, and others are quickly becoming so.” Here’s a look at the diginet trends and our exclusive ranking of the top 25 by TV household coverage.

MARKET SHARE (DMA 7)

Former Husband & Wife Anchors Reunite In Boston

DMA 3 (CHICAGO)

Ill. Declares Oct. 31 ‘Svengoolie/Rich Koz Day’

Givens New Me-TV, Movies! Marketing VP

Will Givens joins from KSWB San Diego to oversee marketing for the two Weigel Broadcasting diginets.

DMAS 146 & 153

Me-TV Adds Affils In Anchorage, Bangor

Me-TV, Memorable Entertainment Television, has signed affiliation agreements with KACN-LP, Anchorage, Alaska (DMA 146), and WBGR-LP, Bangor, Maine (DMA 153). KACN, owned by North Star Television Network, will launch on April 24 and be seen on over-the-air ch. 38, digital ch. 33.3, GCI Cable 95 and Dish 38. WBGR, owned by Maine Family Broadcasting, will […]

DMA 38

Me-TV Adds WPTV West Palm Beach

The classic TV diginet now is cleared in 91% of the U.S. with 160 affiliates.

DMAS 1 (NEW YORK) & 4 (PHILADELPHIA)

Adviser Hired To Launch NY, Philly Stations

Dave Ward says he will “focus on branding, marketing, social media, launch and sustained promotion … amongst many other assignments” for PMCM’s KVNV New York and KJWP Philadelphia that were moved from Nevada and Wyoming. Both will be Me-TV affils.

DMAS 1 (NEW YORK) & 4 (PHILADELPHIA)

Me-TV Picks Up Big-Market Primary Slots

The classic TV multicast network from Weigel Broadcasting will be on the primary channels of KVNV New York and KJWP Philadelphia.

DMA 74

KRBK Springfield, Mo., Adds Me-TV

With the addition, the classic TV diginet expands its coverage to 90% of the U.S., with 157 affiliates. In Odessa, Texas, it moves from a multicast channel to KWWT’s primary channel.

DMA 5

Me-TV Adds New Dallas Affiliate, KTXA

The classic TV diginet is back on the air in the No. 5 market, signing CBS’s independent to air it on ch. 21.2 beginning next week.

DMA 5 (DALLAS)

KTXD Replaces ME-TV With Local Programs

KTXD says its original programs like The Texas Daily, The Broadcast, Lone Star Roads, DFW Sports Beat, Troubadour, TX and Bronco Roads “have garnered loyal audiences and been so successful” that it’s also expanding the programs to six additional Texas markets, and plans to do the same with new productions.

DMAS 131, 165, 168, 191 & 205

Me-TV Diginet Adds Five New Affiliates

The new stations bring the classic TV network to 155 markets, boosts its coverage to over 90% of the U.S.

Me-TV: Ben Affleck? How About Adam West

With so much talk recently about the casting of Ben Affleck as star of the upcoming Batman film,  the Me-TV diginet is taking the opportunity to promote its airings of the classic TV show. It’s asking viewers to sign a petition and leave a comment in support of putting Adam West in the new movie. The network plans on presenting the petition and comments to West. You can sign it here.

SPECIAL REPORT: DIGINETS, PART II

Diginets Growing With Old Shows + New Ideas

After years of experimentation, broadcasting specialty networks on subchannels is starting to draw viewers and revenue in amounts that really matter. Some peg the take at more than $200 million. While classic TV shows and movies are popular formats, others see the future in original programming.

SPECIAL REPORT: DIGINETS

News Finds A New Home Among Diginets

Stations started dabbling with inserting newscasts into their diginet subchannels about five years ago and they say they expect the practice to become more pervasive as more stations recognize the revenue and promotional potential. Among the experiments is producing newscasts that air at non-traditional times — 7-9 a.m. or 9 p.m. — when primary channels are airing network programming.

Me-TV Adding ‘Rhoda’ To Weeknight Lineup

The classic TV series Rhoda is coming to diginet Me-TV Network beginning July 8. The series stars Valerie Harper and the show will follow The Mary Tyler Moore Show weeknights at 9 p.m. ET. Me-TV said in a statement: “Valerie Harper has been in the news recently due to her health issues and we’re delighted […]

DMAS 105, 145 & 169

Me-TV Adds Three Gray Television Affiliates

The Me-TV Network has signed three new affiliation agreements with Gray Television stations: KSNB Lincoln, Neb. (DMA 105); WSWG Albany, Ga. (DMA 145); and WTVY Dothan, Ala. (DMA 169). These new affiliates bring Me-TV to 150 markets with coverage in 90% of the United States. “We at Gray Television are proud to be adding three […]

Me-TV Adds Seven New Affiliates

The Weigel Broadcasting classic TV network now is cleared 89% of the U.S.

Nielsen To Measure Me-TV Network

National ratings measurement of the Weigel-owned classic TV diginet will begin in the spring.

DMA 8

WJLA Washington To Carry Me-TV

The classic TV diginet is now available in all of the top 10 U.S. markets and covers 87% of the country with 141 affiliates.

DMA 44

Me-TV Diginet Adds WVEC NorfolkTo Lineup

The Me-TV Network has signed an affiliate agreement with Belo Television Group’s ABC affiliate WVEC Norfolk, Va. (DMA  44). The station will launch Me-TV on Jan. 16, 2013; it will be seen over the air on ch. 13.3. With this addition, Me-TV clears more than 84% of the U.S. through 139 affiliates. “We are excited […]

DMAS 97 & 117

Me-TV Adds WPTZ Burlington, KVLY Fargo

The Me-TV Network has added affiliates from both existing and new station groups. Hearst Television-owned WPTZ, Burlington, Vt.-Plattsburgh, N.Y. (DMA 97) will launch Me-TV on Jan. 2, 2013, and Hoak Media-owned KVLY Fargo, N.D. (DMA 117) will debut the classic TV diginet on Jan. 1. This will be the first Hoak Media-owned station to become […]

It’s Official: NBC Stations Getting Cozi

The new multicast channel featuring a mix of classic TV shows, movies and original programming will debut on the 10 NBC Owned Television Stations early next year and the group is looking for affiliates in other markets.

DMA 7

WCVB Boston Launches Me-TV On Subchannel

Boston viewers woke up to a new broadcast television station this morning, when Hearst Television-owned WCVB Boston (DMA 7 began broadcasting Me-TV (Memorable Entertainment Television) on its ch. 5.2. Me-TV is a classic television diginet from Weigel Broadcasting Co. and distributed by Metro-Goldwyn-Mayer Studios Inc. With the addition of WCVB, Me-TV covers over 83% of […]

With WBIR Knoxville, Me-TV Exceeds 83%

With the addition of WBIR Knoxville and three other affiliates over the past week, the classic TV diginet now counts 136 outlets that cover more than 83% of TV homes.

DMAS 33, 59 & 84

Me-TV Adds Salt Lake City, Tulsa, Syracuse

The classic TV diginet is now carried on subchannels of Newport-owned KTVX Salt Lake City and KOKI Tulsa, Okla. Another Newport station, ABC affiliate WSYR Syracuse, N.Y. will launch Me-TV on Sept. 10.

DMAS 7, 20, 27, 44 & 46

Me-TV Adds Five More Hearst Stations

The diginet will now be carried on subchannels of WCVB Boston, KCRA Sacramento, WBAL Baltimore, KOCO Oklahoma City and WXII Greensboro, N.C. The group owner also extended affiliation deals with Me-TV in nine additional markets.

TVNEWSCHECK FOCUS ON MULTICASTING

Diginets Delivering Dollars For More Stations

While multicasting is still in its infancy, a growing number of the D2 and D3 channels have turned into new revenue streams, accounting for about 3% of station ad money, according to BIA/Kelsey. The biggest earners are broadcast networks that don’t have a full-power home, but multicast-only nets like This TV, Live Well, Antenna TV, Bounce TV and Me-TV are creating their own growing niches as well.

DMA 22

Me-TV Signs KATU Portland As Affiliate

Fisher Communications-owned KATU Portland, Ore. (DMA 22), will begin airing diginet Me-TV on June 24 on its ch. 2.2 as well as on Comcast ch.l 302, Charter ch. 292 and Wave Broadband ch. 60. Me-TV is owned and operated by Weigel Broadcasting Co. and distributed by MGM Television. It now clears more than 79% of […]

DMA 16

WPLG Miami Adding Me-TV Diginet

The Post-Newsweek ABC affiliate will begin airing the classic TV programming service on April 24 on its OTA ch. 10.2.

DMA 2 (LOS ANGELES)

Me-TV Adds KVME In Southern California

Weigel Broadcasting Co. announced increased distribution for its classic TV network Me-TV in Southern California with a new primary channel affiliation with KVME Bishop, Calif. Me-TV begins airing its “memorable entertainment” programming Monday, April 30 on KVME and will also continue to air on Los Angeles independent KDOC, ch. 56.3. Both stations will brand themselves as […]

DMAS 73 & 123

Me-TV Adds KXLY Spokane, KAPP Yakima

Morgan Murphy Media-owned KXLY Spokane, Wash. (DMA 73) and KAPP Yakima, Wash. (DMA 123), are the latest stations to add classic TV diginet Me-TV. ABC affiliate KXLY will carry Me-TV over the air on ch. 4.2 and ABC affil KAPP will carry it on ch. 35.2. Both stations are scheduled to launch Me-TV this fall […]

DMAS 128, 79 & 100

Me-TV Lands Affiliations In Three More Markets

Grant Broadcasting-owned WLAX-WEUX, LaCrosse-Eau Claire, Wis. (DMA 128); WZDX Huntsville, Ala. (DMA 79); and KGCW Davenport, Iowa (DMA 100), are the latest stations to add classic TV diginet Me-TV. WLAX-WEUX carries Me-TV over the air on ch. 25.2 in LaCrosse and ch.l 48.2 in Eau Claire. WZDX Huntsville will launch on April 17 and will […]

DMA 52

WDSU New Orleans Adds Me-TV

Hearst Television-owned NBC affiliate WDSU New Orleans (DMA 52) will launch classic TV diginet Me-TV on April 1. The station will carry Me-TV over the air on ch. 6.2 and it will also be carried by local cable systems. “Viewers in Southeast Louisiana are in for a treat, “said WDSU President-GM Joel Vilmenay. “Watching Me-TV, […]

DMA 36

KSAT San Antonio Adds Me-TV

Post-Newsweek-owned ABC affiliate KSAT San Antonio, Texas (DMA 36) will launch classic TV diginet Me-TV on April 2. The station will carry Me-TV over the air on ch. 12.2 as well as on all local cable systems. Me-TV covers more than 77% of the country and has more than 120 affiliates. “We feel that Me-TV, […]

DMAS 57 & 74

Raycom Adds Me-TV In Richmond, Toledo

Raycom Media-owned WWBT Richmond, Va. (DMA 57), and WTOL Toledo, Ohio (DMA 74) have added diginet Me-TV to their subchannel lineups. The addition of these two stations brings bring the network’s coverage to more than 77% of the U.S. Me-TV has more than 115 affiliates. WWBT carries Me-TV over the air on ch. 12.2, as […]

DMA 16

Me-TV Lands affiliation WPLG Miami

With the addition of the Post-Newsweek ABC affiliate, the Weigel Broadcasting Co./MGM Television diginet expands its distribution to over 74% of the U.S..

NATPE 2012

Multicasters: Stations Leave Millions Behind

Even in small markets, broadcasters are generating up to $1 million in annual revenue with a single subchannel, according to panelists at a NATPE session on multicasting.