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ANA Supports ‘Measurably Viewable’ Standard

MediaPost | by TVNewsCheck

In a move that could accelerate the shift toward so-called “viewable” ad impressions, the Association of National Advertisers has issued an advisory to its members, asking them to  transition their digital investment strategies to pay for digital advertisements that are “measurably viewable.” The request was described as a push to move digital ad spending toward a “minimum opportunity to see” standard.