The Coalition for Innovative Media Measurement (CIMM), the U.S.-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, today announced […]
Comcast Advertising’s AudienceXpress unit said it reached an agreement to work with iSpot and evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform. The companies said they were looking to bring new data sets to TV ad measurement, enhance performance TV marketing solutions and provide attribution reporting.
Comscore Loss Widens In Q4 On Impairment Charge
Comscore’s fourth-quarter loss widened as it took a charge related to goodwill and as revenue declined. The loss was $32.7 million, or $6.69 a share, compared to a loss of $3.8 million or 80 cents a share, in the same quarter a year ago. The results include a $34.1 million non-cash impairment charge related to goodwill and $4.3 million in dividends paid to convertible redeemable preferred stockholders, the company said.
The ability to cross-measure YouTube ad performance got a boost on Monday with the integration of Comscore Campaign Ratings (CCR) into its platform. Comscore and YouTube on Monday announced the expansion of YouTube’s existing measurement capabilities to include YouTube Shorts and In-Feed inventory, as well as the ability to measure YouTube standard video inventory, YouTube and YouTube TV across connected TV (CTV), desktop, and mobile. The tool also will include the measurement of Masthead inventory in the coming months.
Comscore said that it reached a multi-year agreement to provide local cross-platform measurement for Tegna in all of the 51 markets where Tegna has television stations.
Nielsen and Hallmark Media said they have agreed to a multi-year extension of their agreement, under which Nielsen provides audience measurement and analytics for Hallmark three linear networks and its streaming services.
The Media Rating Council has granted its first accreditation to a point-of-care advertising measurement for digital, place-based media network PatientPoint. The MRC said the accreditation was granted following its out-of-home and digital committees’ review of a “rigorous audit” by an independent CPA firm, which also included some new, “supplemental” auditing unique to the point-of-care medium with screens in waiting rooms and examination and treatment rooms of doctor’s offices, clinics and healthcare facilities.
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data.
For Broadcast, 2024 Will Be The Year Of Multiple Currencies
True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.
NBCUniversal‘s Peacock deal to exclusively stream the NFL‘s AFC Wild Card matchup between the Kansas City Chief and the Miami Dolphins delivered an end-zone spiking TD for the streamer, according to new data. NBCU already claimed the Jan. 13 playoff game was the biggest live-streamed event in U.S. history — delivering an average audience of 23 million viewers. While NBCU didn’t quantify the lift in Peacock subscriptions the game yielded, a new report from research firm Antenna puts a number on it: Peacock saw a total of 2.8 million sign-ups over NFL Wild Card Game weekend. According to Antenna, that makes the Chiefs-Dolphins game the single biggest subscriber acquisition event it has ever measured.
The new agreement covers Fox’s broadcast and cable networks, Fox has also signed up for Nielsen One Ads. Fox will continue to license Nielsen’s sports-focused planning and audience tools and Nielsen continues to be a measurement provider for Tubi, Fox’s streaming platform.
Comscore will provide currency-grade measurement metrics for Nexstar’s local tv, broadcast, network, and digital businesses.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with HyphaMetrics, an independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, […]
The company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies and better outcomes.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with HyphaMetrics, an independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, […]
Josh Chasin is out as chief measurability officer of VideoAmp, one of three audience measurement research suppliers to receive conditional certification as an advertising currency by the U.S. JIC (joint industry committee). The move follows the ouster late last week of founder and CEO Ross McCray, who hired Chasin two years ago from chief research officer of Comscore, which along with iSpot.tv are the other two conditionally certified JIC ad currencies.
Inscape, the data unit of smart TV maker Vizio, said it will be providing expanded coverage of local TV stations by tapping into smart TV tuners in all U.S. markets. Data from 22 million opted-in smart TVs will be used by stations and measurement companies, including Comscore and VideoAmp, to provide more detailed viewing information from a larger number of viewers.
The AI-driven planning and activation technology will leverage new investments in automation and data to provide advertisers “effective and unduplicated reach across screens.”
The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new means of tabulating video audiences, is stepping down from his CEO role just as the company plans to lay off nearly a fifth of its staff. Ross McCray, who led VideoAmp as it struck deals with titans such as Paramount Global and Warner Bros. Discovery, will remain as a shareholder and board member at VideoAmp, but will be replaced by Peter Liguori, an industry veteran who has led Fox Entertainment, FX and Tribune Media, among other companies.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its artificial intelligence portfolio “to enable brands to accurately and quickly […]
Entertainment marketers promoting new shows and movies can now use Samba TV measurement to understand viewership conversions generated by Snapchat campaigns.
Comscore said it plans to move forward with a reverse stock split that will turn 20 current shares of Comscore common into one higher-priced share. Approved by Comscore’s board of directors earlier this month, the move is designed to put the measurement company in compliance with Nasdaq rules that listed shares be worth at least $1 each.
The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms and blue-chip advertisers. At present, no one seems to have devised a perfect solution. So Byron Allen decided to try.
Investment company 180 Degree Capital Corp., which holds a 7% stake in Comscore, is looking to shake up its board of directors in order to boost the measurement company’s sagging stock price. In filings with the SEC, 180 Capital blamed the 78.5% drop in Comscore’s share price since the company was recapitalized in 2021 on a “dysfunctional” board.
Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, has expanded its broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), […]
Comscore Reports $1.7 Million Loss For Third Quarter
Comscore reported a slim Q3 loss as revenues fell. The measurement company said it $1.7 million, or 2 cents a share, in the quarter, compared to a $56.3 million loss, or 60 cents a share, a year ago. Revenue fell 2% to $91 million.
The buy and sell sides need to come together to determine how best to measure converged audiences, executives from Nexstar, Sinclair and Fox Television Stations said during a TVNewsCheck panel last week.
Another TV network group, Hallmark Media, has added VideoAmp as a “currency’ to make deals for advanced audiences and demographic guarantees. A year ago, VideoAmp said Hallmark Channel posted the best cable TV network results for its holiday season of programming in the fourth quarter for households with persons 18 years and older — as well as being tops among viewers 18-49 and 25-54, females 18-49, and females 25-54. VideoAmp says this ranking excludes broadcast, news, sports and kids’ networks.
After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations. In 2024, Netflix will offer global advertisers new measurement data for “campaign verification” via third-party providers. It did not provide further details about this. During the past 12 months, Netflix has rolled out global third-party verification from Integral Ad Science and DoubleVerify, as well as measurement/business outcome data from EDO Inc. Netflix also launched Nielsen One measurement in the U.S.
Even as it transitions its core audience measurement service from its legacy panel to a “Big Data-plus” one, Nielsen this morning announced a new product fusing its national TV audience panel with GWI’s (Global Web Index) massive digital consumer research panel. It’s hard to understand if the the new service, aptly named “Nielsen GWI Fusion,” is a true data fusion hooking respondent-level data between the two services, because the announcement describes it as “overlapping” Nielsen’s national TV panel with GWI USA’s data, but the companies said the output will enable media buyers to have a “detailed view of today’s diverse consumers with more than 250 million people represented.”
Demand-side platform/DSP The Trade Desk has integrated a new suite of AI-powered audience segments from Proximic by Comscore that allow for capturing TV ad exposure down to the local level for political campaign audience targeting.
Agencies report that the wrong ad creative is served to the wrong consumer nearly one in every three times, according to new research. The joint study from Advertiser Perceptions and Claravine fielded in August analyzed the impact of not having a data standards and a strategy in place. It showed how advertisers and agencies struggle with brand safety and in the process, found a connecting line between data standards, brand safety and ad targeting.
The integration makes Comscore an approved measurement vendor in Roku’s Measurement Partner Program and allows Comscore’s agency and advertiser clients to access Roku-specific co-viewing data across ad campaigns on the Roku platform, including The Roku Channel.
The measurement integration will enable transactions covering linear and total cross-platform reach for Paramount’s portfolio of networks and platforms.
It’s awarded accreditation for accurate and complete verification of national TV ad airings — a foundation for cross-platform ad-based measurement.
Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S. Joint Industry Committee (JIC) set up by media companies to set modern standards for audience measurement in a multiplatform environment.
Karthik Rao succeeds David Kenny at the top of the ratings firm as competition grows and measurement grows more complex.
The Video Advertising Bureau (VAB), representing television networks, asked Nielsen not to go forward with its plan to incorporate viewing data from Amazon when coming up with the audience estimates advertisers will use to determine how much they pay for commercials on Thursday Night Football on Amazon’s Prime Video.