TVSquared Launches Global Cross-Platform, Multi-Touch Attribution

TVSquared, a global provider of TV attribution, has launched platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. TVSquared’s global platform measures reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device […]

Nielsen To Spin Off Global Connect Retail-Measurement Unit

RTW Dante-Enabled TouchMonitor TM7, TM9 Now Shipping

RTW focuses on visualizing audio in order to let audio engineers take informed decisions in professional broadcast, production, post production and quality control. Now, it is possible to also benefit from this valuable visual feedback on Dante audio networks. “It is a great pleasure for us to now offer an audio metering solution that taps […]

Phabrix To Demo Range Of Test Instruments At IBC

Phabrix, a worldwide provider of test and measurement solutions will demonstrate its full range of hybrid IP/SDI, 4K/UHD and HDR/WCG instruments at IBC 2019 (Sept. 13-17, RAI Amsterdam) at booth 10.B12. Making its IBC Show debut is Phabrix’s QxL 25G rasterizer. The QxL offers support for ST 2110 and ST 2022-6 live workflows with an […]

TiVo Integrates Demo Attributes, Ad Airings

TiVo’s TV Viewership Data offering now incorporates Kantar, Drawbridge data and premium demographic attributes.

Hulu To Offer ‘Attribution’ Numbers To Advertisers

Hulu, the video-streaming hub that is owned by Comcast, Fox and Disney, will launch its own effort to help sponsors determine “attribution,” or whether the ads people see spur a consumer to make a purchase or take some other concrete action, like sign up to take a test drive at a car dealership. “We have advertisers who want to move more quickly into that,” says Julie DeTraglia, head of research at Hulu.

Nielsen Launches Streaming App Measurement

Nielsen’s Gracenote unit is launching a new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior with their apps, including engagement levels and comparisons to competitors’ products.

IBC 2017 PRODUCTS PREVIEW

On The IBC Exhibit Floor: Video Clarity

Video Clarity | Stand 2.C57 | Website: videoclarity.com  Video Clarity Inc., a provider of market-leading audio and video quality measurement and analysis systems, has set a slate of demonstrations at IBC 2017 that will showcase the capabilities of its IP-specific test solutions for honing IP production and delivery workflows.  Video Clarity and PacketStorm Communications will […]