Wall Street Analyst: No ‘White Knight’ Scenario For Nielsen, Downgrades Stock

An influential Wall Street analyst has downgraded Nielsen’s stock from “outperform” to “market perform,” and lowered its price projection estimates, following the expiration of an option for it to find other takeover suitors. “The Go-Shop expired last week and removed any ‘white knight’ scenario,” BMO Capital Markets’ Daniel Salmon wrote in a note sent to investors late Sunday.

Nielsen’s Defiant CEO Says Company Stands Ready To Count, Despite TV Network ‘Noise’

How did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows. The CEO of Nielsen has been under fire for months, ever since some of his company’s biggest customers — the nation’s TV networks — began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are still complaining. And Nielsen faces a host of upstart rivals with whom the networks are striking new measurement deals. But Kenny says he isn’t letting their maneuvering get in the way of Nielsen’s future.

Nielsen Says ‘Go-Shop Period Ends With No New Proposals

Nielsen, which has agreed to be acquired by a private-equity group led by Elliott Investment Management, said that its go-shop period has expired without an alternative proposal to buy the company emerging.

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore the industry’s transition to a multi-currency TV market in the U.S.” The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of “alternate” currencies are being promoted alongside the industry’s legacy currency — Nielsen — and not one of them currently is accredited by industry self-regulatory body, the Media Rating Council.

Nielsen Plays Defense As Rivals Press New Measurement Guarantees At NewFronts

Measurement giants faced off at the NewFronts Thursday, as Nielsen alternatives pitched a next generation in TV and video currency, while Nielsen contended you can’t really trust numbers from its rivals’ big data sets.

Tubi Expanding Its Relationship With Nielsen

Measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV inventory served on specific CTV devices.

Goldman Sachs To Invest $325M In iSpot

Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company tries to loosen industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and streaming platforms. The deal, which comes a decade after iSpot was founded, will give Goldman Sachs a “significant minority stake” in the company, according to an announcement Wednesday morning.

Scripps Networks To Use TVision Attention Data During Upfronts

E.W. Scripps’ Scripps Networks division said it will use TVision’s viewer attention data to highlight the engaged audiences of its over-the-air channels during upfront presentations. The Scripps Networks entertainment channels include Ion, Grit, Bounce Laff, TrueReal and Defy TV. TVision’s Attention to Duration Index shows that the Scripps networks average 50% higher than other linear networks for keeping its viewers in the room and engaged with ad content.

Nielsen Expands Smart TV Data Deal With Vizio

The measurement company will use Inscape ACR data from approximately 20 million Vizio TVs, obtains first window of exclusivity to Vizio’s newly expanded local station coverage.

Analyst Claims Nielsen Services Will Be Reaccredited Soon

The Media Rating Council will reaccredit Nielsen’s national TV ratings service “soon,” and it will fast-track its new digital ratings methodology, with a vote on reaccrediting it within the next few weeks, BMO Capital Markets analyst Daniel Salmon asserted in a note sent to investors Sunday.

Xandr Strikes Trial Deals With Six Measurement Companies

Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, VideoAmp, and 605 will work with Xandr’s buy- and sell-side advanced TV platforms — Invest TV and Monetize TV.

Nielsen Sees Uptick In Over-The-Air Households

With cord-cutting continuing, the number of U.S. homes that get content over-the-air through an antenna has grown to 18.6 million in the fourth quarter of 2021, up from 18.4 million a year ago, according to a new report from Nielsen. Those 19 million homes represent 15.3% of households, up from 14.3% in the fourth quarter of 2018, when there are 16.7 million over the air homes and just 10% in 2010.

MRC Revokes Accreditation For Triton Digital’s Webcast Metrics


NBCU’s Kelly Abcarian Is Ushering In A New Measurement Era

Kelly Abcarian, EVP of measurement and impact at NBCUniversal and one of this year’s TVNewsCheck Women in Technology Futurist Award winners, sees measurement as a “team sport” that will be “all about collaboration” that her work is helping to realize.

Nielsen, YouTube Add Co-Viewing Metric To Connected TV Measurement Partnership

As the industry continues to try to solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV.

Not Ready For Primetime — Audience Measurement In Disarray

Beyond Will Smith’s infamous pimp-slap of Chris Rock, the other big news in Hollywood has been the free-for-all assault on Nielsen by networks and advertisers. In the otherwise staid and arcane world of audience measurement, the campaign to replace the Nielsen system with different methodologies has garnered unprecedented press and grown to undeniable proportions. So much so that Nielsen, itself, recently agreed to a $16 billion acquisition by a group of private equity investors who are betting big on the company and the media measurement space.

‘Planet Of The Apes’ Marathon Brings Record Viewing To Sinclair’s Comet

‘Bridgerton’ Season 2 Breaks Another Record As It Leads Netflix’s Top 10

Another week, another record for Season 2 of Bridgerton on Netflix’s Top 10 list. After last week becoming the most viewed English-language TV title in its premiere weekend, for the week of March 28, the Shonda Rhimes-produced drama broke the record for most-viewed title in a week on the English-language TV list, with 251.7 million hours viewed (Squid Game holds the overall weekly record, with 571.8 million hours viewed).

Discovery Dubs EDO ‘Preferred’ Measurement For Upfronts

Following other major network groups’ new data deals for the upcoming TV ad upfront, Discovery said it will be using TV analytics company EDO as a “preferred behavioral measurement partner” to measure ad campaigns for marketers’ business outcomes. EDO will give brands TV commercial airings connected to engagement data via the EDO Ad EnGage product — to be used by Discovery during the upfronts for its advertising clients.

Nielsen’s New Owners Face Old TV-Measurement Challenges

“For any version of Nielsen, current as-is or next after-sale, the ad industry needs are identical: deep disclosures and real transparency, commitment to the modernization that sharply increased competition demands, and increased collaboration rather than collision with their clients and customers,” says Sean Cunningham, president and CEO of the Video Advertising Bureau, a trade group that represents the TV networks to the advertising industry. “We are rooting hard for these overdue outcomes from any version of Nielsen.”

Netflix’s ‘Worst Roommate Ever’ Moves Onto Nielsen Streaming Chart; ‘Inventing Anna’ Threepeats at No. 1

Inventing Anna topped Nielsen’s ranking of U.S. streaming originals for a third straight week, while another Netflix offering, some docuseries called Worst Roommate Ever, made its debut in the No. 3 spot. Inventing Anna for the week of Feb. 28 amassed nearly 1.2 billion total minutes viewed across nine total episodes.

Talking TV: Nielsen’s Sale And Measurement’s Fragmented Future

TVNewsCheck‘s Michael Depp talks with Vikrant Mathur of Future Today, Pierre Marc-Diennet of Lotame and Mark Zagorski of DoubleVerify about Nielsen’s $16 billion sale to a private equity consortium and what it means for the company’s future and the broader landscape of TV measurement.

Nielsen’s New Owners Face Pressure To Measure Better At Lower Cost

Healthy profits that helped attract buyout may be unsustainable even if Nielsen can maintain dominance.

Nielsen Sold To Private Equity Group In $16B Deal

TV ratings giant Nielsen is to be acquired by private equity consortium Evergreen Coast Capital Corp. and Brookfield Business Partners in a deal valued at around $16 billion. The Nielsen board of directors voted unanimously to support the acquisition proposal, which represents a 10% premium over the consortium’s previous proposal and a 60% premium over Nielsen’s unaffected stock price.


Nielsen Executive Shows Support For Expanding Age Demo 25-64

As the audience for traditional television has gotten older, broadcast and cable sales and research executives have argued that Madison Avenue’s fixation on younger viewers is costing them money by devaluing the majority of their audiences. They also argue that by ignoring mature viewers, marketers are ignoring consumers with wealth and purchasing power. In a guest blog  Monday, Nielsen VP Sue Tremblay argues that including people 55 to 64 would incorporate half of the Baby Boomer generation and all Gen Xers.

Media Rating Council Sees Nielsen Audit Extending Past 3Q

The Media Rating Council said that Nielsen’s bid to get its national and local ratings services reaccredited won’t be completed until the third quarter at the earliest, and after the upfront TV ad market takes place.

605 To Deliver Advanced Audiences In Collaboration With Xandr

605, a global provider of television and cross-platform measurement, analytics and attribution, announced the availability of Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences — the first road-mapped deliverable from 605’s new media trading currency — will be available to customers using Xandr’s sell-side and buy-side advanced TV platforms, Monetize TV and Invest TV, to […]

NBCU Names iSpot.tv National ‘Currency’ For Upfront Ad Buys

NBCUniversal says iSpot.tv will be this upfront ad market’s cross-platform “currency” partner for marketers for the 2022-23 TV season. NBC has added eight other certifications, beyond the previously announced iSpot.tv. It has also added seven new “certified” measurement partners. “As we head into the upfront season, we wanted to make it clear that, at this moment in time, we will be transacting against our certified cross-platform partner, iSpot.tv,” Kelly Abcarian, EVP of measurement & impact, advertising and partnerships, NBCUniversal, said Tuesday.

Nielsen Rejects $25.40 A Share Private Equity Takeover Offer

Nielsen Holding said its board rejected an offer from a consortium of private equity investors worth $25.40 a share. The company also said that one of its large shareholders, WindAcre Partnership,  said it would acquire a large enough position in NIelsen equity to block the takeover bid.

February TV Viewing Lags Behind January

Despite the Super Bowl, Winter Olympics, and the heightened demand for news of Russia’s invasion of Ukraine late in the month, February’s TV viewership trailed January’s per usual, according to Nielsen’s latest update of The Gauge, its monthly look at how consumers are watching content across top TV platforms.

Comscore and SMI Launch Cost-Per-Thousand Metric For National Linear TV Ad Spend

The Comscore/SMI eCPM solution provides unified metrics for evaluating, planning and optimizing audience-based campaigns on TV.

Why TV Upfront Deals Will Still Use Nielsen Measurement Despite All The Talk

TV networks are bullish on using alternatives to Nielsen panel data as currencies for deals in the upcoming spring ad haggle. But despite Nielsen’s widely reported issues and new alliances forging between media sellers and measurement firms, it’s unlikely 2022 will be the year the TV industry shifts en masse away from Nielsen.

Allen Media Files Multi-Billion Dollar Lawsuit Against Nielsen

The suit charges the ratings firm with fraud and concealment and alleges media companies have suffered billions of dollars in damages.

Crown Media Selects iSpot.tv For Power Ad Measurement

Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama will use iSpots.tv’s real-time capabilities for tracking audience delivery, attention to ads.

Comscore Creates New Ad ‘Currency’ Role, Taps Mediahub’s Daly To Fill It

At a time when the ad industry is developing and testing a variety of alternate currencies for planning and buying media, Comscore has chosen a long-time Madison Avenue media-buying exec as its first “vice president of currency.” Elizabeth Daly, who most recently was VP-group media director of video investment at IPG’s Mediahub Worldwide unit, has been named to lead Comscore’s “currency initiatives,” the company said.

Nielsen Files Patent Infringement Lawsuit Against TVSquared

Nielsen has sued potential rival TVSquared, alleging that TVSquared infringed on a Nielsen patent covering measuring audience exposure across platforms while protecting viewers’ personal information. TVSquared was acquired last weekfor about $160 million by Innovid,

Nielsen Says It Is Examining Its Operations In Russia

Nielsen said it is examining its operations in Russia at a time when several media companies have elected to shut down their activities there. “Due to the escalating situation in Russia and Ukraine, Nielsen is actively working with its clients and vendors in Russia to pause new business and evaluating a plan for its existing operations in Russia,” the company said in a statement. Nielsen declined to elaborate on whether it was measuring Russia’s state-run media.

Nielsen And Cox Media Set Multi-Year Measurement Agreement

Cox will have access to a broad range of Nielsen services, including Scarborough, Arianna, Local Media Impact, and more.

iSpot Acquires Tunity To Modernize Out-of-Home TV Measurement

The company’s third major acquisition in 14 months expands iSpot’s currency offering with solution for verification of TV audiences in bars, restaurants, gyms, transportation hubs and public spaces.

Disney Strikes Deal With Publicis Media To Test Nielsen Overhaul

Don’t count Nielsen out of TV’s measurement wars just yet. Disney said Tuesday that it had entered into an agreement with Publicis Media to test work on Nielsen’s new NielsenOne system, a measurement product that aims to count unduplicated video audiences across linear and digital screens and that Nielsen expects to introduce formally later this year.