Comscore posted a loss in the first quarter, but reported a small increase in revenue. The report follows Comscore resetting its finances with a $204 million investment from Charter, Qurate Retail and Cerberus. The first quarter net loss was $36.4 million, or 49 cents a share, compared to a $13.2 million loss, or $19 cents a share, a year ago. The 2021 loss includes a $15.3 million non-chase charge related to the recapitalization.
Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, unveiled the latest version of software for the Prism family of waveform monitors. The new software “adds significant audio support to an already broad range of IP and SDI audio tools,” the company […]
The new contract extends ViacomCBS’s portfolio rights for linear television currency.
An advanced advertising veteran, Kelly Abcarian joins NBCUniversal from Nielsen to accelerate the company’s investment and development in cross-platform measurement and data capabilities.
Nielsen said Friday it will not submit to an audit of its COVID-era ratings measurements, rejecting a request from TV networks who believe their ratings have been undercounted during the pandemic.
The Video Advertising Bureau accuses Nielsen of a “systematic undercounting” of TV program viewership since last March. Nielsen needs to respond to the accusation with more than a white paper.
The media industry’s go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick, but maintained nothing is broken. Nielsen, under fire from the TV networks that depend on it to count the audiences for which advertisers pay, says pandemic conditions resulted in a smaller panel of consumers it relies on to monitor TV viewing, but believes the trends it chronicles during 2020 remain viable.
The Video Advertising Bureau claims “systematic under-counting” as Nielsen lost 20% of its panelists it uses to measure TV usage during the pandemic.
DoubleVerify, a software platform for digital media measurement, data and analytics, today appointed Doug Campbell as chief strategy officer. In his role, he will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify. Campbell has more than two decades of experience in growing public and private companies in […]
Comscore today announced a new agreement to provide Fort Myers Broadcasting Co. with Comscore’s local TV measurement currency across their Southwest Florida television stations, including CBS affiliate WINK Fort Myers-Naples, Fla. WINK produces more than 60 hours of news coverage each week. “Southwest Florida is the fastest growing area of the Sunshine State and Ft. […]
Nielsen and KWYT and KYPK Yakima, Wash., stations signed an agreement under which Nielsen will provide the Spanish-language stations with local TV measurement services. Hispanavisión LLC owns the two, which are affiliated with Estrella TV and Azteca America networks, respectively. As a Latino General Manager of KYPK and KWYT, Orson Bevins recently assumed ownership of […]
Comscore today announced a renewed agreement to provide CoxReps with full-service ratings and impressions information for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “CoxReps is very pleased to renew our longstanding partnership with Comscore Local,” said Ann Hailer, COO, CoxReps. “The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the […]
Comscore today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture, with Comscore’s industry-leading video-on-demand (VOD) audience measurement. Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VOD, in the U.S. to better understand precise census-level measurement of VOD programming and leveraging […]
The drop to $90 million came primarily from lower syndicated digital and movie revenue offset by increases in custom marketing solutions and Activation.
Citing “a renewed focus on measurement” in the wake of Google’s decision to abandon “identifier” tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a “market perform” to “outperform” — a Wall Street rating it hasn’t had in more than two years.
Comscore today announced that the US Patent and Trademark Office has granted it a patent on its System and Method for Analyzing the Effectiveness of Content Advertisements (U.S. Pat. No. 10,929,871). This patent covers Comscore’s process of determining the effectiveness of Connected TV, over-the-top and other video advertisements by correlating exposure to presented advertisements with the subsequent viewing […]
Comscore has signed a new agreement with LightQuest Media, which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore’s granular advanced audience information — contained in Comscore’s TV Essentials (TVE) solution — to support its mission of serving leading […]
Comscore today announced a renewal agreement with Ellis Communications’ independent KDOC Los Angeles. Under the terms of the agreement, Ellis will continue to use Comscore’s local TV measurement currency and its advanced audiences. “Having stable and reliable measurement is crucial for KDOC. Comscore’s measurement of the Los Angeles market via millions of households provides KDOC with the precise, representative and dependable measurement that we need to understand […]
Nielsen on Tuesday announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking during a session at the CES conference, Nielsen executives said the new theatrical video-on-demand audience measurement service was launched in response to pandemic’s impact on studios accelerating direct-to-consumer streaming of new films, often launched in conjunction with or in lieu of cinema releases.
Comscore, whose weak financial position has hampered its ability to compete as a provider of media measurement, has wiped out its debt with a $204 million strategic investment from Charter Communications, Qurate Retail and Cerberus. In addition to cleaning up its balance sheet, the deal gives Comscore access to data that will help it provide the new types of audience and impression based measurement that are being demanded by a changing media and advertising industry.
The ambitious “single currency” audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertiser, agency and media customers, according to Wall Street analysts briefed by the company.
Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, is offering a new option and a new name for its live ABR monitoring service. The newly named Telestream Cloud Stream Monitor service now adds contribution feed monitoring and ad tracking to the system’s […]
Nielsen is telling clients it is going to start measuring how many people watch TV commercials in a new way, a move that will mean big changes in the way $70 billion in national TV advertising is bought and sold.
Global information and insights company TransUnion has agreed to acquire data marketplace and data management platform Tru Optik. Tru Optik’s patented household graph of more than 80 million U.S. homes enables household-level identity, targeting and measurement across connected TV, smart speakers, gaming consoles and other connected devices. The companies say “Tru Optik and TransUnion’s complementary […]
Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of video, today announced the next generation of its IQ Solutions. With a focus on enabling operators to find and fix faults faster than ever, IQ solutions now provide single pane-of-glass OTT stream monitoring with combined […]
Comscore today announced an agreement to provide CoxReps with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “We are happy to be reaffirming our long relationship with Comscore’s Local team,” said Ann Hailer, COO, CoxReps. “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for […]
Nielsen and FP1 Strategies today announced an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets and includes over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior. FP1 Strategies, based in Arlington, Va., is a full-service campaign consulting and advertising firm that provides an […]
TVSquared, a global provider of TV attribution, has launched platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. TVSquared’s global platform measures reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device […]
RTW focuses on visualizing audio in order to let audio engineers take informed decisions in professional broadcast, production, post production and quality control. Now, it is possible to also benefit from this valuable visual feedback on Dante audio networks. “It is a great pleasure for us to now offer an audio metering solution that taps […]
Phabrix, a worldwide provider of test and measurement solutions will demonstrate its full range of hybrid IP/SDI, 4K/UHD and HDR/WCG instruments at IBC 2019 (Sept. 13-17, RAI Amsterdam) at booth 10.B12. Making its IBC Show debut is Phabrix’s QxL 25G rasterizer. The QxL offers support for ST 2110 and ST 2022-6 live workflows with an […]
TiVo’s TV Viewership Data offering now incorporates Kantar, Drawbridge data and premium demographic attributes.
Hulu, the video-streaming hub that is owned by Comcast, Fox and Disney, will launch its own effort to help sponsors determine “attribution,” or whether the ads people see spur a consumer to make a purchase or take some other concrete action, like sign up to take a test drive at a car dealership. “We have advertisers who want to move more quickly into that,” says Julie DeTraglia, head of research at Hulu.
Nielsen’s Gracenote unit is launching a new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior with their apps, including engagement levels and comparisons to competitors’ products.
Video Clarity | Stand 2.C57 | Website: videoclarity.com Video Clarity Inc., a provider of market-leading audio and video quality measurement and analysis systems, has set a slate of demonstrations at IBC 2017 that will showcase the capabilities of its IP-specific test solutions for honing IP production and delivery workflows. Video Clarity and PacketStorm Communications will […]