IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]
Recently appointed VP of Measurement Innovation Hanna Gryncwajg will lead the effort.
TV measurement company iSpot, has named Leslie Wood its chief research officer. He will lead new currency initiatives across linear and streaming and oversee the data science department responsible for […]
Comcast said it signed a multi-year data license renewal with Nielsen that will expand the ratings firm’s access to return-path data about TV usage from millions of cable subscribers’ homes. Nielsen will increase its use of Comcast data in its Nielsen One measurement system and broaden its use for local-TV measurement in the 94 markets the two companies share.
DirecTV Advertising has partnered with independent TV and cross-platform measurement, planning, analytics and attribution firm 605. Adding 605’s capabilities will provide DirecTV advertisers with more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation, complementing DirecTV’s D2C relationships, first-party data and audience-based media solutions, according to the television provider.
The Joint Industry Committee looking to create standards for measuring television viewing, has come out with the scoring system it will use to evaluate measurement companies seeking certification from the JIC, including Comscore, InnovidXP, iSpot, SambaTV, VideoAmp and 605.
Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective. The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data. As a member, Experian can evaluate its marketing data against industry standards, enhancing the accuracy of the information it provides to clients.
Relo Metrics, an AI-powered sponsorship analytics platform, has appointed Paul Shortley, formerly senior vice president for sales transformation at Nielsen, as its new chief revenue officer. In that role Shortley is […]
Kimberly Gilberti, a key executive in the launch of Nielsen’s Nielsen One measurement system, has joined Experian Marketing Services as chief product officer. Gilberti joins Experian as it is enhancing its product offerings by using technology from Tapad, which was acquired by Experian in 2020. Gilberti spent 23 years at Nielsen, which lost a number of senior executives at the end of last year.
Spanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to audience measurement. “We all know that today’s TV measurement is inadequate for our multi-screen world, and as a consequence, U.S Hispanics have been undercounted,” says Donna Speciale, president of U.S. ad sales and marketing at the company. “In fact, our audience is 26% bigger than current measurement. How did we get that information? Nielsen just told us,” she says, using its traditional panel-based tabulation as well as its “big data” product. “This is huge and and a huge step for equity,” she adds, noting that TelevisaUnivision will ask all agencies and clients to base this year’s upfront ad deals on that measurement.
Frank Comerford: NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
“Precise measurement and accurate counting are the foundation of a healthy and high-functioning TV advertising ecosystem. When marketers have the right data, they can make the right decisions. That’s why we’re unifying our audiences and ushering in a modern-day approach to measurement for local advertisers. To better reflect today’s sophisticated consumer, we are vastly increasing the number of households we measure: We used to measure 1 in every 1,600-2,000 homes in a Local DMA. Now we’re going to measure 1 in every 2-5 homes—giving advertisers an unprecedented understanding of the true size and value of their audience, while also allowing them to pinpoint the exact audience they want to reach. And there’s more: With 48-hour TV measurement reporting at this scale, we’ll be able to help our clients optimize and improve the precision of their media buys in near real time.”
With an upfront presentation and the upfront market a week away, Warner Bros. Discovery U.S. Ad Sales has added new measurement partners. The list includes 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly — to add “greater attribution and efficacy of advertising campaigns” to work on cross-platform and advanced audience deals.
Buyers and sellers are still playing with alternative currencies such as VideoAmp, iSpot are Comscore, but nothing will take the place of C3/C7 ratings in a majority of this year’s upfront sales. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Audience measurement firm Comscore has struck a deal with Magna, part of IPG Mediabrands, to use Comscore’s local television ratings to “inform” local TV buys across the organization. The companies said Comscore is the only alternative ratings service that will be used by Magna for local television. The firm also uses the Nielsen local ratings.
Nielsen said the Alpha version of its Nielsen One system designed to measure the consumption of content is now being used by clients including The Walt Disney Co., Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media. The Alpha version focuses on program-level measurement across platforms. It will be more broadly released in late 2024, Nielsen said.
Following back-to-back salvos from Nielsen and Comscore earlier in the day, the fledgling U.S. “JIC” opened its upfront-style event Thursday afternoon on an escalatory note, with one opening panelists describing their moves in explicitly war-like terms.
Hours after Nielsen issued a notice to clients Thursday reaffirming its support of Media Rating Council (MRC), it received its own endorsement from a strange bedfellow: Rival audience measurement service Comscore. “Comscore joins with Nielsen in support of MRC accreditation and their call for greater trust and transparency in the selling process and for currency that is informed by big data.” Comscore’s statement was issued just before OpenAP’s and the VAB’s “joint industry committee (JIC) began its upfront-style pitch on its ad currency certification plans to the ad industry in New York City Thursday afternoon.
Allen Media Group told advertisers at its upfront lunch on Wednesday in New York that it has retained VideoAmp to handle TV measurement. “Nielsen does a horrible job,” said Byron Allen, Allen Media Group founder-CEO. Allen has sued Nielsen for fraud, alleging that Nielsen measurement failure cost his company money.
The U.S. Joint Industry Committee is preparing to answer the company’s concerns.
Nielsen said that it is not ready to participate in the recently formed Joint Industry Committee’s process for certifying companies that provide audience measurement. “There are fundamental legal, operational and scientific issues that will need to be resolved before Nielsen will agree to participate,” Karthik Rao, Nielsen CEO of global audience measurement, said in a letter to David Levy, CEO of OpenAP, which is organizing the JIC on behalf of most of the major traditional television programmers.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, to […]
Looking to address the demand for growing cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based media sellers — and now media agency holding companies — will be holding an “upfront-style” event on April 27, at Aspire at One World Observatory in New York City.
Samba TV, a global provider of television data and measurement, announced a new strategic partnership with Admo.tv, a European provider of TV analytics, to bring a new measurement and attribution […]
Triveni Digital and Pearl TV on Sunday introduced Triveni’s StreamScope XM Analyzer and Monitor, what they call “the industry’s first test and measurement products to support the NextGen TV decryption […]
The multi-year deal includes local TV stations, national networks and a regional cable channel.
The new capability includes feeds that have unique, streamed content that is not available on the station’s over-the-air channels or direct-to-cable station feeds.