OPEN MIKE BY JOE LAMPERT
The Media Industry Needs A New Task Force For Ad Transformation
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.
Global ad sales platform Matrix has launched the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, […]
