More and more broadcasters are investing in software-based media asset management systems that use metadata to track a piece of content from ingest through production to playout, then archive it in a way that allows easy future access. Above, a Bitcentral Oasis asset management and archive system at Raycom’s WFXG Augusta, Ga. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of MAM and storage vendors and products or here to download it as a PDF.

Media asset management systems are becoming more extensible, better integrated with newsroom technologies, and increasingly cloud-based, making it less important where the asset resides. Above: Earlier this year, Bitcentral announced that WFXG Augusta, Ga. was able to grow its news operations with the help of Bitcentral Oasis asset management and archive system, along with Precis for playout, a Ross OverDrive production control system and Grass Valley Edius nonlinear editing software.