The Association of National Advertisers has issued a follow-up report to last month’s member missive confirming an FBI/U.S. Attorney’s Office probe into possible fraudulent media-buying conduct. Advertisers will need to conduct formal internal investigations before deciding whether to call the FBI. The new report details the potential crimes the FBI is looking into, including mail and wire fraud, conspiracy and racketeering.
media-buying probe
April 25, 2024
Editor on Duty: Mark K. Miller
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