People watched, read, listened, streamed and posted more media than ever in 2016, but that consumption plateaued this year, according to data released today by research firm Zenith. Globally, individuals on average spent 456.1 minutes each day consuming media last year — in 2017, it’s expected to decline slightly to 455.8 minutes.
New figures out today show TV remains the top draw for eyeballs, desktop internet use is waning and mobile’s slice of people’s screen time is growing. The study from Zenith finds TV attracted 177 minutes of consumption a day in 2015, while internet consumption came second at 110 minutes a day.
A new study from ZenithOptimedia finds global media consumption across 65 countries will increase by 1.4% this year, to 492 minutes per day per person. Media consumption has grown an average of 1.2% per year from 2010 to 2014, from an average 461.8 minutes per day per person to 485.3 minutes. Digital has been the major driver of that growth.