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Forecast: Not So Hot Second Half After All

Media Life | by TVNewsCheck

The media economy continues to recover from the disastrous recession, but it’s a much slower recovery than anyone expected. Yet another new advertising forecast has scaled back expectations for this year based on factors such as high unemployment, low consumer confidence and a volatile housing market. Barclays yesterday revised its full-year 2011 forecast to 1.4% growth, down sharply from a prediction of 2.9% earlier this year.