A flood of retail spending on back to school promotions lifted the U.S. media economy to its best month this year, according to the Standard Media Index, which tracks ad spending on the part of 80% of U.S. agencies.
Jonathan Barnard, head of forecasting at ZenithOptimedia, says that while things have slowed down a bit, digital is still hot and next year is expected to be even better, largely due to to a strong housing market and low unemployment.
The media economy in Denver hit a brief lull over the summer, but this fall demand for TV has revived and should remain strong through the end of the year. TV spending and pricing are up about 10% versus last year, impressive considering the market saw healthy political spending a year ago.
