Back to TVNewsCheck Home

ComScore In Deal With Media Management Inc.

by Mark K. Miller

ComScore signed an agreement with Media Management Inc., which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit auditing system. The addition of comScore’s local television ratings into MMi’s system will help advertisers and agencies evaluate and verify deliverables and provide an additional choice for validation of their media purchases. “Our partnership with comScore is […]