ComScore signed an agreement with Media Management Inc., which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit auditing system. The addition of comScore’s local television ratings into MMi’s system will help advertisers and agencies evaluate and verify deliverables and provide an additional choice for validation of their media purchases. “Our partnership with comScore is […]
Media Management Inc.
July 3, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.