Social Expands Media Reach, But TV Still Tops

Social media continues to expand its reach as a media vehicle. In its third-quarter media report, Nielsen says 156 million adult consumers engaged in social networking on a smartphone alone for an average week in the third quarter of 2015 — about 65% of the U.S. population. This amounts to a 13% increase from the same period of a year ago. TV reaches about 85% of all adults in a given week.