Markets where consumers are the best connected with news brands, where people pay more often for online journalism, and overall trust more what they find on social media, enjoy a higher trust in their media.
It may be time for journalists to acknowledge that they write from a set of values, not simply from a disinterested effort at truth. This will not be easy. There are worse things than being widely disliked.
After decades of declining trust in the press, coupled with relentless rhetorical attacks on the media by President Trump, there’s finally some good news: Trust in media is up since last year, and the great majority of Americans trust their local news sources.