Avid Releases MediaCentral Platform Update

Avid says more powerful and intuitive user experience, greater agility in creating and distributing content from anywhere, and flexible cloud deployment options are among the enhancements in the new platform.

NAB HOT TECH TOPICS

Media Asset Management For The Masses

More and more broadcasters are investing in software-based media asset management systems that use metadata to track a piece of content from ingest through production to playout, then archive it in a way that allows easy future access. Above, a Bitcentral Oasis asset management and archive system at Raycom’s WFXG Augusta, Ga. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of MAM and storage vendors and products or here to download it as a PDF.

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Imagine Comm. Unveils MediaCentral Framework