Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have reduced ad spending on the platform, according to estimates from MediaRadar. Brand-safety concerns remain a major problem, according to the advertising research firm. Top 10 advertisers — including AT&T, Coca-Cola, General Motors, Capital One, Nike, and Bank of America — have reduced spending by 70% to 97%, according to the report.
London-based research giant Kantar Group this morning announced the sale of competitive ad spending intelligence unit Vivvix to New York-based advertising intelligence platform MediaRadar. Terms were not disclosed, but the sale includes political ad tracking unit, CMAG (Campaign Media Analysis Group), and marks another new owner for storied ad-spending services that originally began life as LNA (Leading National Advertisers, BAR (Broadcast Advertiser Reports) and ultimately CMR (Competitive Media Reporting), which was relaunched as Vivvix by Kantar in January.
With the strike by the Writers Guild of America over and talks progressing between the studios and the actors union, sales-tracking platform MediaRadar estimated that television ad sales were down 10% to $14.4 billion from May to August, compared to a year ago when there was no strike. MediaRadar expects ad revenue to also be lower in September.
MediaRadar, an advertising intelligence company, and PlayOn, makers of a streaming video recording platform, announced a partnership in which MediaRadar will use data derived from video captured via PlayOn to […]