TVNewsCheck‘s Michael Depp talks with Dr. Duane Varan, CEO of audience research firm MediaScience, about what’s next in video ad formats, the context effects of news programming on ads and the “choose your own adventure” ads he sees coming over the horizon.
Comscore and MediaScience, a provider of scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide “deeper insights on how advertising works in the digital era.” Through […]
