Why The Supposedly Revolutionary Quibi Failed

The startup, headed by Jeffrey Katzenberg and Meg Whitman, promised short-form content designed specifically for mobile phones, and investors poured $1.75 billion into the idea. The duo’s instincts about what would sell proved wrong.

Quibi Shutting Down Just Months After Launch

The company said Wednesday that it would wind down its operations and plans to sell its assets. “Quibi is not succeeding,” its top executives, Jeffrey Katzenberg and Meg Whitman, bluntly declared in a letter posted online. The video platform — designed for people who were out and about to watch on their phones — was one of a slew of new streaming services started to challenge Netflix over the past few years, most of which were part of much bigger tech and entertainment companies, like Apple and Disney.

Quibi Explores Strategic Options Including Sale

Streaming service Quibi is exploring several strategic options including a possible sale, according to people familiar with the situation, as the company founded by Hollywood mogul Jeffrey Katzenberg struggles to sign up subscribers in a competitive online-video marketplace.

Quibi CEO Meg Whitman To Speak at DNC

Quibi CEO Meg Whitman will be speaking at the Democratic National Convention on Monday night. She’s one of four current or former Republicans who will be speaking at the convention this week.

Katzenberg, Whitman Struggle With Quibi

Two veteran executives with contrasting styles are launching Quibi, an on-the-go streaming service, during a pandemic. Its success hinges, in part, on whether the duo can overcome their sometimes clashing styles and leverage their more than 80 years of combined business experience. At its current pace, Quibi will sign up fewer than two million paying subscribers by the end of the app’s first year, a person familiar with its operations said, well under its original target of 7.4 million.

Quibi: If You Build It, They Will Watch

Quibi founder Jeffrey Katzenberg says his and Meg Whitman’s new short-form mobile streaming service’s content is so good, there’s no way it can’t find an audience.

Quibi Won’t Compete Directly With Netflix, Hulu

Quibi CEO Meg Whitman, who is 67 days away from the launch of the company’s ambitious new streaming service, claimed that the company doesn’t really see the likes of Netflix, Hulu or Disney Plus as rivals.

Quibi’s Jeffrey Katzenberg, Meg Whitman To Deliver CES 2020 Keynote

Former Hulu Exec Leaves Quibi In Shakeup

Quibi’s head of partnerships and distribution, Tim Connolly, is no longer with Quibi and his position has been eliminated less than a year before the streaming service launches. The ad partnerships team will now report to CEO Meg Whitman.

Quibi Sees Early Success Luring Talent

“We’re going up on a high wire and there’s no safety net underneath it,” says Jeffrey Katzenberg, the founder of the upcoming short-form video streamer that is paying top dollar and making star-friendly deals to counter questions about whether consumers will respond.

15 People Remaking The Television Industry

TV is changing dramatically. Here are the key executives at the large media giants, wireless carriers, tech companies and everyone that is stuck in between as they duke it out for your time and money.

Katzenberg’s Quibi Lines Up New Projects

Quibi, the upcoming video service founded by Jeffrey Katzenberg and former HP CEO Meg Whitman, is getting two shows from Stephen Curry’s Unanimous Media as well as director Catherine Hardwicke. Katzenberg and Whitman announced the new projects at Variety’s Innovate summit in Los Angeles on Wednesday, where the duo also shared some additional details on the technology and roadmap of the service.

Meg Whitman To Lead Mobile Video Venture

Jeffrey Katzenberg has recruited former HP CEO Meg Whitman to run his mobile video venture. Whitman will serve as CEO of the company, NewTV, and will begin on March 1 in Los Angeles. Katzenberg has said he hopes to create a new type of serialized, mobile-first content through NewTV and has been actively searching for investors to pump $2 billion into the venture. He will serve as chairman of NewTV.