SPONSORED BY MEGAPHONE
Local stations continue to see interactive sponsorship success
A growing number of TV stations have used interactive sponsorships to expand advertising revenue in 2022 and so far in 2023. These powerful campaigns make advertisers part of branded broadcast experiences with a strong push-to-digital component that enables sponsors to collect valuable opt-in data and permits consumers to make instant online purchases.
SPONSORED BY MEGAPHONE
Interactive sponsorships boost revenues for local broadcasters
Interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do. Pictured is WCMH Columbus, Ohio’s Band of the Week on-air poll and mobile experience, sponsored by G&J Pepsi, as part of a Mountain Dew promotion.