metaverse

The metaverse is quickly beginning to take shape, and media will play a significant role in using it to engage customers and create new business models. This “Second Life 2.0” offers abundant opportunities for broadcasters to carve out a slice of the metaverse revenue pie. MFM’s Annual Conference featured a plethora of sessions on the metaverse; here’s a cross-section of the array of information shared by scores of experts at the May 2022 event.

The Federal Trade Commission on Wednesday filed for an injunction to block Meta, the company formerly known as Facebook, from buying a virtual reality company called Within, potentially limiting the company’s push into the so-called metaverse and signaling a shift in how the agency is approaching tech deals.

Robert Iger spent decades helming a company known for its animated characters. For his next act, the former Walt Disney Co. boss is backing a startup that celebrities and others are using to create avatars for the much-hyped metaverse. In his first career move since leaving the entertainment company in November, Iger has taken a board seat with Los Angeles-based Genies Inc. He is also an investor in the business, one of five fledgling tech companies he’s recently backed.