Vizio and leading attention metrics provider Adelaide, today released joint research aimed at identifying what TV environments viewers pay the most attention to while watching. The report found that free […]
The company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies and better outcomes.
Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, announced a strategic partnership with SponsorPulse to validate National Hockey League sponsorship performance measurement to unprecedented levels of accuracy […]
Relo Metrics, an AI-powered sponsorship analytics platform, has appointed Paul Shortley, formerly senior vice president for sales transformation at Nielsen, as its new chief revenue officer. In that role Shortley is […]
The Coalition for Innovative Media Measurement (CIMM), a U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today added Comcast Advertising VP […]
Exclusives
With Metrics War Looming, Pity The Video Advertiser
Given consumers’ numerous viewing device options, Nielsen’s stumbles in keeping pace with the proliferation and numerous metrics competitors jumping into the vacuum, the stage is set for a metrics war that won’t make anything easier for account executives or video advertisers.
Nielsen ranks Anatomy of a Scandal No. 4 for the week of April 18-24 after Netflix declared it “No. 1 in the U.S.”
Facebook parent Meta is urging a federal appellate court to intervene in a lawsuit brought by advertisers suing the company over allegedly inflated metrics. In papers filed this week with the 9th Circuit Court of Appeals, Facebook seeks permission to immediately appeal U.S. District Court Judge James Donato’s decision granting class-action status to the companies DZ Reserve (an e-commerce store operator) and Max Martialis (which sells weapons accessories).
Projected to take effect in the first half of 2022, the new system relies on a third-party logistics firm called Extreme Reach. The company will help Nielsen encode most national linear TV commercials with the company’s watermarks, enabling them to be tracked as ads are in the digital world. As opposed to transacting on the amount of overall commercial minutes in a programming block, ad buyers and sellers will be able to get more granular, “sub-minute” numbers.
Tech company TopDevz and diversity recruiting company Noirefy have beefed up a class-action complaint against LinkedIn over inflated ad metrics, in hopes of convincing a judge to allow the lawsuit to proceed.
Social media platforms are fast evolving, and newsrooms that have come to rely on them are turning to new tools to keep up. From more granular analytics to better tools for incorporating social content into stories, newsrooms — and the vendors they work with on social — are moving along a sharp learning curve.
Learn the language of ROI and see how metrics impact your newsroom.
The abiding challenge is that metrics alone can’t tell a newsroom where to focus its attention. Metrics must be matched to strategy, to culture and to the specific job that each journalist was hired to do.
And it isn’t that they don’t have ample performance metrics, but that they aren’t using them well enough. A new survey from the Engaging News Project finds 87% of the 525 newsroom professionals polled collect metrics like unique visitors or page views; however, newspapers in particular are doing a poor job of using A/B testing with their metrics (only 5%), and only 12% are partnering with researchers.
For the first time, digital devices and streaming services (and the viewers that embrace them) will be incorporated into Nielsen’s industry standard ratings system.
Embracing Imperfect In Impact Measurement
Kevin Davis, CEO and executive director of the Investigative News Network, says that before a system of standard metrics to measure journalism’s impact can be developed, there first needs to be a clear understanding of who will be using the metrics and for what purposes. “Regardless of what metrics are developed and agreed upon, adopting repeatable methodologies and standards that can be measured objectively over time will be essential in gauging not only the impact of the organization today, but also its growth,” he says.
News Biz Needs To Learn How To Use Metrics
The Guardian‘s Stijn Debrouwere says the news industry has always been bad at using analytics: “Metrics only make sense when you’re going to do something with them. If you just have them to have them and don’t use them to gauge your progress in making your website, your application or your writing better, then you might as well not have them — even if they’re stable metrics that measure the right thing.”
