The organization has made its annual choices of People to Watch, five women who are paving the way for innovation in media and finance.
One of the industry’s greatest challenges in helping local retailers take advantage of their co-op dollars involves meeting the manufacturer’s rigorous documentation requirements. These requirements exceed the capabilities of today’s traffic and billing systems. Learn how to overcome these challenges, saving time, increasing customer satisfaction levels and improving stations’ ability to aggressively pursue co-op opportunities.
MFM has choosen its annual “People to Watch” honorees for 2018. They are known for getting out of their office to experience the business first-hand. They also tend to ask good questions and to communicate the right information. For them, it’s not just about getting things done; it’s about getting them right.
There are literally hundreds of national brands offering to reimburse for media purchased by the local businesses that sell their products and services. But make no mistake about it, going after co-op advertising dollars can be challenging. Here are some suggestions on how to increase your share of money from the hundreds of national brands offering to reimburse for media purchased by the local businesses that sell their products and services.
An MFM-BCCA Distance Learning Seminar on Nov. 9 will offer information and advice on how stations can best compete for a share of the $50 billion co-op ad market.
David Chalian oversees political coverage across all CNN platforms as well as providing on-air political analysis. He will speak to the merging of newsgathering efforts to reach audiences in today’s fragmented media environment as well as what the future holds in store for journalism.
The station group’s CEO will receive the organization’s highest honor at Media Finance Focus 2017, which will be held May 22-24 in Orlando.