The buy and sell sides need to come together to determine how best to measure converged audiences, executives from Nexstar, Sinclair and Fox Television Stations said during a TVNewsCheck panel last week.
Patrick Paolini will lead streamlined group combining local, national and digital sales efforts.
Executives from Estrella Media, NBCUniversal, Scripps Networks, Gray Television, Fox Television Stations and Allen Media will share how they’re maximizing their OTT sales opportunities and cultivating innovative strategies for audience development in part two of a TVNewsCheck webinar event slated for Aug. 25. Register here.
Fox Stations Launch FLX, A New Linear And OTT Advertising Service
Fox Television Stations’ new FLX service allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options. The service is now included in Fox’s pre-existing partnership with Mediaocean.
The digital veteran who has worked at Tribune, Tegna and Amazon, among others, will report to the group’s sales president, Jim Burke.
Michael Page joins from Gannett Digital Ventures to drive Tribune Broadcasting stations’ digital revenue growth.
