Shows on the new Stitcher network are available for free everywhere listeners access podcasts, including iTunes, Google Play, Spotify, Soundcloud and Stitcher itself, and are supported through advertising.
Adam Symson, E.W. Scripps Co.’s incoming CEO, is unflappably bullish on podcasting’s potential — both as a narrative product and monetization engine. “Podcasting represents one of the most important platforms for the future of storytelling in journalism,” he says, explaining Scripps’ motivation to acquire both producer/distributor Midroll Media and podcasting tech platform Stitcher. They can […]
E.W. Scripps-owned Midroll will distribute new podcasts from Rosie O’Donnell and Neil DeGrasse Tyson, along with a series on the Boston Strangler killings and new offerings from Entertainment Weekly and American Public Media, the podcaster said at the IAB Podcast Upfront on Wednesday.
The E.W. Scripps Co. is getting into the podcast business via its acquisition of Midroll Media, an L.A.-based company that creates original podcasts and operates a revenue-generating network for more than 200 shows. Terms of the deal were not disclosed