The deal includes three distinct podcast business lines: the Midroll advertising rep firm; owned-and-operated podcast networks including the comedy-focused Earwolf; and the Stitcher podcast listening platform.
The E.W. Scripps Co. entered the growing podcast space with its acquisition of Midroll Media on Wednesday, and the company says it was drawn by the form’s high CPMs and “rabid” audiences. NetNewsCheck Editor Michael Depp looks at the growing monetizing opportunities Scripps sees in podcasts and the potential integrations it’s planning with its television and radio stations.
