Executives from CBS, Fox Television Stations, Fremantle and Apploff Entertainment to discuss the need for cross-platform interactivity and other strategies to keep viewers more engaged in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show in Las Vegas on April 14. Register here.
Mike Benson will succeed George Schweitzer as the head of marketing at CBS, a transition that will see Schweitzer, who has been with CBS since 1972, take on the role of chairman of marketing at CBS and transition in the spring into an adviser to the company.
