The billionaire candidate, a late entrant in the primary race, is pouring money into Super Tuesday states voting on March 3 and saturating them to a degree that political media strategists and ad-tracking firms said is unprecedented. Bloomberg, who has spent about half a billion dollars blanketing the country with ads, has shelled out about $50 million on cable, broadcast and radio ads in California, according to ad tracking firm Advertising Analytics.
Unrivaled advertising in Super Tuesday states gave him a bump, but it won’t be enough to win.
Joe Ferullo: “Mike Bloomberg just released a new campaign ad featuring the most trusted jurist in America. It’s not the Chief Justice, but — for a billionaire candidate who needs to connect with working class voters — someone much better: Judith Sheindlin, known in most homes as TV’s Judge Judy. Most voters don’t ultimately make choices based on their favorite television characters. Sheindlin could be different.”