Streaming Providers Need New Ways To Drive Growth
in light of steep falloffs of new subscribers and millions of existing customers jumping ship, where can streaming companies find additional revenue? Companies need to begin exploring new ways to monetize existing subscribers, beyond the obvious ad revenue. I hold that two creative options can be found in augmenting product placement and in harnessing the metaverse.
Disparate Views Of The Future Of ATSC 3.0
Broadcasters have different ideas on how best to proceed with ATSC 3.0. Some advocate an initial rollout of 4K Ultra-HD programming followed by a gradual move into targeted advertising. Another faction touts the near-term potential of a nationwide datacasting business that will first seek B-to-B customers like auto makers and content delivery networks. In any event, 2018 will be crucial.
Accenture’s Mike Chapman, OneMedia’s Jerry Fritz, FTI Consulting’s Mary Ann Halford and Sandhi Kozsuch, chairman of the Pearl group will spell out the opportunities that lie ahead for stations once the new transmission standard is in place at TVNewsCheck’s second annual TV2020 conference at NAB Show New York.
Stations Must Evolve With TV’s Ecosystem
Accenture Strategy’s Mike Chapman feels the next-gen ATSC 3.0 technology is rich in potential for broadcasters because it will allow them to participate fully in the new media world — creating ancillary platforms, transporting more data and developing new revenue streams from new services such as ad insertion.
Chapman To Kick Off ATSC 3.0 Conference
The Accenture consultant will set the stage for TVN’s TV2020, a day-long discussion on the challenges and opportunities of Next Gen TV with a clear-eyed look at the expanding TV ecosystem and broadcasting’s place in it.
