EXECUTIVE SESSION WITH MIKE KLINGENSMITH
Strib: ‘TV Everywhere’ Model Best For Papers
Minneapolis Star Tribune CEO Mike Klingensmith thinks cable television’s subscription-based TV-everywhere strategy of pushing content to all screens is “pretty close to just right” and would be a good model for newspapers to follow. In an exclusive interview with NetNewsCheck, Klingensmith talked of diversifying revenue streams, the Strib’s SMB-targeted digital services business, paywalls, print’s enduring value and the critical role of free-standing inserts
