Nielsen announced plans last week to replace its paper ratings diaries with a system based on data from cable and satellite set-top boxes. However, many broadcasters still aren’t sure how it’s going to work. “They haven’t really told us that much about their plan going forward,” said Raycom’s Billy McDowell. Added Cordillera’s Terry Hurley: “I’m hopeful, but skeptical.”
Incoming News-Press & Gazette broadcasting group chief Mike Meara says that while core spot is showing just modest growth, the group has three other healthy revenue streams to draw from — digital, retrans and political. Altogether, they should allow the family owned media company to maintain its commitment to broadcasting. Meara also shares his small-market perspective on ATSC 3.0, the incentive auction and Nielsen’s code-readers.
The current COO of News-Press & Gazette’s broadcasting division will become its president next year, while Mike Meara, director of sales for the division, will succeed him in the COO slot.