DMA 14: DETROIT
Easterly In For Renda As WJBK VP-GM
Former Tribune exec Greg Easterly will succeed the retiring Mike Renda as head of Fox’s O&O in Detroit at the end of the month.
The May ratings book told a similar story as sweeps past for Chicago’s WFLD: the Fox O&O’s morning show increased viewership while its 9 p.m. newscast continued to struggle.The challenges facing WFLD are certainly not lost on VP-GM Mike Renda, who has been with the station since 2009. Renda talks about the job status of News Director Carol Fowler, how he plans to turn around the 9 p.m. newscast, and what Oprah’s departure means for the market.