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Millennials Ditching TV Sets At Record Rate

New York Post | by TVNewsCheck

The biggest TV drama among millennials is playing off screen. So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more then double the rate of previous years, new Nielsen figures show. Traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4% a year since 2012 — tumbled 10.6% between September and January.