A study by the American Press Institute suggests that using the term “millennials” to define an entire generation masks some important difference among the group and how they consume media and the news.
The term Millennials, however, which covers a loose generational category of those born between 1980 and 1998, is in some ways too broad. The word—the implication of a monolithic group that doesn’t change with age and different circumstances—masks some important differences inside this generation in the ways they encounter the world and follow news about it. – See more at: http://www.editorandpublisher.com/TopStories/Article/Breaking-Down-The-Millennial-Generation–A-Typology-of-Young-News-Consumers#sthash.iTjqDaYO.dpuf
The term Millennials, however, which covers a loose generational category of those born between 1980 and 1998, is in some ways too broad. The word—the implication of a monolithic group that doesn’t change with age and different circumstances—masks some important differences inside this generation in the ways they encounter the world and follow news about it. – See more at: http://www.editorandpublisher.com/TopStories/Article/Breaking-Down-The-Millennial-Generation–A-Typology-of-Young-News-Consumers#sthash.iTjqDaYO.dpuf
The term Millennials, however, which covers a loose generational category of those born between 1980 and 1998, is in some ways too broad. The word—the implication of a monolithic group that doesn’t change with age and different circumstances—masks some important differences inside this generation in the ways they encounter the world and follow news about it. – See more at: http://www.editorandpublisher.com/TopStories/Article/Breaking-Down-The-Millennial-Generation–A-Typology-of-Young-News-Consumers#sthash.iTjqDaYO.dpuf
