Poynter, Google To Help Local Newsrooms Reach Younger Audiences

The Poynter Institute and Google News Initiative are teaming up to help three local newsrooms reach new, young audiences through engaging, shareable social video storytelling. The yearlong program, VidSpark, will culminate with a playbook that local newsrooms across the country can use to engage younger people in their communities. The three participants are Tegna’s CBS […]

EXECUTIVE SESSION WITH MIKE KLINGENSMITH

Strib: ‘TV Everywhere’ Model Best For Papers

Minneapolis Star Tribune CEO Mike Klingensmith thinks cable television’s subscription-based TV-everywhere strategy of pushing content to all screens is “pretty close to just right” and would be a good model for newspapers to follow. In an exclusive interview with NetNewsCheck, Klingensmith talked of diversifying revenue streams, the Strib’s SMB-targeted digital services business, paywalls, print’s enduring value and the critical role of free-standing inserts