Global TV executives are exchanging rosé on the Croisette for video conferencing as the event goes virtual for the first time. “The question is if we even need a physical market anymore, crisis or no crisis.”
MipTV, one of the leading international television conferences and markets, has been canceled due to concerns related to the coronavirus. The event was scheduled to take place March 30-April 2 in Cannes. Organizers Reed Midem announced that all of the events surrounding MipTV, including Mip Formats, Mip Doc and Canneseries, have also been canceled.