TV stations have traditionally centered their tune-in efforts on-air. But with consumer habits shifting to an online world, broadcast tune-in strategies are moving in that direction too. Video marketing and analytics platform Mixpo surveyed local broadcasters to assess how they use all types of online advertising to drive viewership, and the result is that nearly half will be upping their online ad spend this year, with many leaning more on online video.
Univision and multiscreen ad platform Mixpo have paired up to introduce an interactive ad tool they call Base Media Plus that will let Univision clients run ads on-air and with interactivity across the Web, mobile phones, tablets and apps via one tech provider.
A new white paper produced by video ad technology provider Mixpo describes how broadcasters and cable can use online video ads to build audience awareness and increase viewership. The findings are based on interviews with leading network O&Os, affiliates, networks and syndicators; first-party quantitative surveys; third-party research; and Mixpo’s insights and data. Online video advertising […]