As Major League Baseball begins a new season, a former executive is calling foul on the organization’s interactive media and internet company. John Dinn Mann claims in a lawsuit that over 17 years he helped build MLB Advanced Media from a “fledgling startup” into a “media juggernaut,” but was shut out of promised profits when the majority of the unit was sold to Walt Disney Co. for $2.6 billion.
A partnership between Twitter and MLB Advanced Media will see live Major League Baseball and National Hockey League games on the Twitter social media platform. The deal announced today by Twitter will see a live, free video stream of a weekly out-of-market game from MLB and the NHL subject to blackouts. While the sides have not yet announced the schedule of when this will take place, it will likely occur in late summer or fall of 2016.
It seems that with each passing week there’s a new over-the-top streaming service that allows consumers to directly access video for a fee without the need for a pesky cable-bundle subscription. As major media organizations look to develop OTT offerings, many are finding it’s no easy task to build the backend infrastructure required. So at the center of many of these new streaming outlets is one company: MLB Advanced Media.
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile, says media analyst Ken Doctor.