When Fox telecasts Major League Baseball’s 2022 All-Star Game from Los Angeles Tuesday night, viewers are likely to notice big-league pitches from 25 marketers that have never purchased spots in the event, including Samsung, Adobe, Banc of America, Intel, Qatar Airways and Airbnb. They will join a slew of commercials from companies like Mastercard, Geico, General Motors, T-Mobile, Apple and Google that are already regular league sponsors.
Denver’s FBI office said late on Sunday it does not believe the four people arrested with massive weaponry and body armor were planning an attack on Major League Baseball’s All-Star Game, set for Tuesday near the site of the arrests. The FBI Denver tweeted that it is not aware of any threat to the All-Star Game events, venues, players or the community at this time. However, it did not explain why the four arrestees had the weapons cache and body armor in the downtown Denver area.
MLB decided to move the game from Truist Park in Atlanta in response to Georgia voting changes signed into law by Republican Gov. Brian Kemp on March 25. Critics, including the CEOs of Atlanta-based Delta Air Lines and Coca-Cola, have condemned the changes as being too restrictive.
The league said it would remove its midsummer showcase and its annual entry draft as a response to the state’s new voting law.
The American League’s 4-3 victory over the National League on Tuesday night in Cleveland had a 5.0 rating and 11 share on Fox, according to Nielsen. The game was seen by an average of 5.93 million households and 8.14 million viewers. That’s down from the previous record low rating of 5.2 and 8.69 million viewers for the AL’s 8-6, 10-inning victory last year.
Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show’s marketing campaign during next week’s MLB All-Star Game festivities.
The MLB All-Star Game has always been an “active test site” of sorts for Fox Sports. Although the Midsummer Classic is one of the premier sports events of the summer, Fox’s production team uses this A-level broadcast as a technological tryout with an eye toward October and the postseason. To cover the action at Target Field in Minneapolis tonight, Fox is deploying 4K workflows, futuristic graphics enhancements and a bevy of high-frame-rate cameras.
A new look for the pregame show, new sounds and new angles will dominate Fox Sports coverage of the MLB All-Star Game from Kauffman Stadium in Kansas City today.
Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to industry sources, Fox has priced in-game 30-second spots at around $550,000 a pop, this despite the formidable challenge of having to compete with NBC’s Olympics for sponsor dollars.
Media buyers have already pegged The X Factor as fall’s breakout new hit, but Fox is leaving nothing to chance. The network will air an extended preview of the show next Tuesday night as a lead-in to the Major League Baseball All-Star Game, which usually ranks as its most-watched program of the summer, hoping to draw the biggest possible audience for its splashy new show.