DIGITAL DMA (12)

Free Press Leads Detroit Digital Renaissance

With the Detroit Free Press publishing the No. 1 local news site in the city, news-producing  affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing newcomers. “We are trying to be the No. 1 sites, and we are trying to figure out what the secret sauce is to do that,” says Catherine Badalamente, VP of digital media for Graham Media, which owns WDIV. “That is 100% of my goal.”

 

MLive Scores Surprise Hit With Weather

Michigan news site MLive has a huge following around coverage of weather. The site’s weather section has ballooned both in content and readers over the past two years, hitting a high of 13 million page views in January.

DMA 115

WLNS Launches Partnership With MLive.com

Young Broadcasting’s CBS affiliate in Lansing, Mich., is partnering with MLive.com on a Lansing website, MLive.com/lansing. The two will share content.

DMA 26

Wilson Out As WNCN News Director

With the city on the rebound, Detroit’s news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing the newcomers (artists, techies and the like) lured by the chance to build from the ground up.  “We are trying to reinvent ourselves along with them,” says Catherine Badalamente, VP of digital media for Graham Media, which owns NBC affiliate WDIV.