Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New estimates are that the entire TV ad spending market — broadcast and cable networks, syndication, and local TV — will get to $66.3 billion by the end of this year, up 2.8% over 2012, according to eMarketer.
While Google continued to dominate the global mobile ad market, taking more than half of what is forecast to be a $16.65 billion market in 2013, Facebook is making big gains. The social network is expected to see its share of global mobile Internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, the first year it had mobile ad offerings, according to eMarketer.
Mobile ad sales have been slow to take off, but some experts say the market will near $10 billion by 2016. The growing number of smartphone users has marketers looking beyond local search to new ad unit types such as RSS ads, pre-roll and interstitials. Yet, mobile needs to overcome a few persistent problems before it can compete with other screens for ad dollars. Part two of a two-part special report on local media’s mobile strategies. Read part one here.
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That’s 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore.
Ad revenues on mobile devices are set to soar over the next five years as smartphones spread and consumer attachment only grows. BIA/Kelsey projects revenues came in at $491 million last year, and are headed towards $2.9 billion in 2014.