Mobile Content Alliance

The country’s two leading proponents of the new technology, the Mobile500 Alliance and the Mobile Content Alliance, both reported considerable progress at this week’s NAB Show, enough to confirm their preliminary rollout plans for this year. And they discount talk that they are competitors: “We both use the same standards. We both want to deliver the content people want in the way they want to receive it,” says MCV’s Erik Moreno. Now it’s up to the cellular carriers to OK phones equipped with mobile DTV receiver chips.