SALES OFFICE BY ABBY AUERBACH

Stations Shouldn’t Give Away Mobile Ads

Broadcasters should seize the opportunity, bring mobile DTV to market as quickly as possible and monetize this valuable asset from Day One. As mobile DTV rolls out, marketers will have the opportunity to establish the deepest connection with consumers through the reach of television, their relationship with local news and entertainment, the interactivity of the Web and the intimacy of personal mobile devices. Mobile DTV will offer true value, not added value.