Behind The Surge In Mobile News Users
With nearly half the population now owning smartphones and almost quarter owning tablets, getting news via mobile device is no longer a novelty. Tom Rosenstiel, director of Pew Research Center’s Project for Excellence in Journalism, talks about how mobile audiences differ from non-mobile ones; what type of news mobile users are most likely to look at; and why people are still using these devices mostly at home.
The relaunch by StepLeader encompasses live streaming video support, app upgrades on the iOS and Android platforms, as well as enhanced interactive weather features.
According to a new report from Nielsen, 33% of consumers downloaded news apps during the past month. Some 51% of consumers also said they didn’t mind advertising in their apps if it meant they could access content for free.
The new technology provides instant on-demand access to KOMO Seattle’s news video available on Android mobile devices. Fisher will roll it out to other markets later this year.
