Viacom Inc is trying a new tactic in its multi-front effort to win back younger U.S. viewers ditching expensive cable TV packages: seeking deals directly with mobile phone networks. Viacom already has mobile agreements in other countries. Now, it is in talks with U.S. carriers to see if it can execute a similar strategy, Viacom CEO Bob Bakish says.
Connecticut Public Television has joined with a digital media company in rolling out a new mobile platform that will offer digital downloads of children’s programs. It’s working to bring other local stations, and possibly PBS, into the venture.