SPECIAL REPORT: MOBILE, PART 1
Responsive Design: App Killer?
Responsive design, which ensures a consistent user experience across various devices, may be a hot topic at media companies these days, but the strategy does not necessarily mean the end of the road for apps. While some executives think that responsive design is a must, others warn that it’s not a catchall solution and apps still have a place in the media quiver. Part one of a two-part special report on local media’s mobile strategies.
