Nielsen Launches Streaming App Measurement

Nielsen’s Gracenote unit is launching a new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior with their apps, including engagement levels and comparisons to competitors’ products.

Fisher, Opanga Team For Mobile Video Apps

The new technology provides instant on-demand access to KOMO Seattle’s news video available on Android mobile devices. Fisher will roll it out to other markets later this year.