EMARKETER STUDY
Where People Watch Online Video: PCs
Surprise: Mobile is growing, but the majority still use computers to surf YouTube or view entire shows, finds a new study. Also growing: Streaming via smart TVs.
It says today that beginning next fall it will use codes embedded by networks within the programs to collect information on shows watched on mobile phones and tablets that will be included in its TV ratings.
Viewing of BBC shows on its iPlayer via tablets and smartphones overtook computers for the first time in September, with 70 million requests, according to the British broadcaster.
