The HBO Max team is looking at ways to make the streaming service more mobile-friendly than some of its subscription video competitors. If AT&T can build an app that can successfully leans into mobile, it may be able to capture an audience that Netflix and Hulu have intentionally been less focused on, at least to date.
Quibi said Tuesday it has sold out of its $150 million first-year advertising inventory. Set for an April 2020 launch, the mobile-only streaming service has also added Discover, General Mills, Taco Bell and T-Mobile as new brand partners.
ViewLift, a provider of end-to-end platform services for web, mobile and OTT, today announced its alliance with Bonneville International, and the re-launch of Salt Lake City NBC affiliate KSL-TV’s digital video content service, available on web, connected TV and mobile devices. With the new service, branded KSL TV, viewers everywhere will have access to the station’s […]
“We are active in the OTT space,” Viacom CEO Bob Bakish said Wednesday. “We are also active in the SVOD space through our third-party production business.” A growing part of this strategy will be to lean into mobile, said Bakish. “Mobile distribution really is the catalyst that will turn this whole decline of television argument on its head.”
IP-enabled production and playout models promise cost savings and increased flexibility. And once content flows through a data center, artificial intelligence and machine learning can be used to generate metadata and direct the future distribution, repurposing and archiving of that content.
Netflix just broke new records on consumer spending in its mobile apps, according to new data app intelligence firm Sensor Tower. In November, Netflix pulled in an estimated $86.6 million in worldwide consumer spending across its iOS and Android apps combined — a figure that’s 77% higher than the $49 million it generated last November. That’s a new record.
The European Union’s decision to fine the search giant $5 billion for what it described as illegal practices to strengthen its dominance in search advertising could restrict how Google operates and provide an opening to its rivals.
CNN President Jeff Zucker has joined the chorus asking tech and ad firms to help monetize news on mobile platforms. “Otherwise, good journalism will go away,” Zucker said in Barcelona.
Driven by a surge in mobile consumption, the “online” video advertising marketplace will become “mobile first” by 2018, according to an update of a long-term forecast by Publicis’ Zenith unit. The agency’s forecast unit projects the majority of digital video ad spending will shift from “fixed devices” (PCs, connected TVs, gaming consoles, etc.) to mobile in 2018.
In Cannes to talk up his latest venture, WndrCo, Jeffrey Katzenberg says he’s found “a brand new Everest.” The company is getting into what he’s so far terming “New TV” destined for mobile devices in the form of shows with full story arcs, but limited to 6-10 minutes per episode. The target demo is the coveted 18-34 range and the plan involves incentives along the way for every stakeholder, including creatives. It will be built with a significant advertising component.
Like search and advertising before it, Google is setting the stage to dominate VR and AR by going all-in on mobile.
The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.
Beginning next month, its vCE suite will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.
A new study finds that time spent on smartphones has double in just the past three years. We spend more than a trillion minutes a month on our devices. No wonder ad dollars are following.
Smartphones have moved well beyond simple communication devices becoming a hub, enabling overall connectivity for consumers and opening doors to internet-of-things, mobile payments, virtual reality and beyond. This underscores the importance of including mobile content delivery platforms in TV station business plans.
Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels. The new push comes from the growth of YouTube on mobile, says comScore — now 70% of its total YouTube viewing.
That’s according to Ooyala’s Global Video Index, and it’s up 233% since third quarter 2013. The report also finds that tablet viewing has been essentially flat for the last four quarters.
Ericsson finds the weekly share of time spent watching TV and video on mobile devices since has grown by 85% in the last six years. U.S. consumers rate video on demand services higher than broadcast TV, despite spending substantially more time (45%) choosing what to watch when using them.
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 — up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.
After a bake off that included two other providers, Bob Prather’s budding small-market station group chooses Frankly for web CMS, mobile apps, online video and OTT. Frankly will also supply strategic consulting and support services as part of the four-year deal.
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the local news business that means you must win that fight on the mobile screen. It’s win-or-lose. Here are six suggestions on what can do to win.
This is the second in a series of reports developed from RTDNA’s annual survey of newsrooms across the United States. Topics in the series include what’s new online, social media and mobile strategies, television and radio budgets and profits, stations doing news, news director profiles, and our most popular areas of research; newsroom salaries, women and minorities in newsrooms, and broadcast newsroom staffing.
When TV stations can serve audiences anytime and anywhere, on the screen that is most convenient, they cement the role they play in informing and influencing viewers, especially millennials. This relevance also increases stations’ attractiveness to advertisers because they can deliver an audience throughout more of the day rather than in just a few time slots.
The TV news app aggregates and curates videos from a wide variety of sources and also provides a continuous and personalized headline news channel for consumers. The videos can be viewed on mobile devices, as well as on connected TVs.
A new TVB analysis finds that people sought emergency weather information from local TV stations’ digital platforms in record numbers during recent East Coast and Midwest blizzards.
Canada’s public broadcaster CBC has weathered nearly a decade of deep cuts and faces a graying broadcast audience. Through its 2020 Initiative, CBC is mapping out a new direction that right-sizes staff and infrastructure, refocuses around mobile-first and gears product development around key audience behaviors.
The online holiday shopping season is a bonanza for retailers. Mobile is expected to surpass desktop visits, but will account for only 29% of sales.
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. With the new product, the companies say markets can measure results to see their specific return on investment. They can also secure “share of voice” data from Rentrak, the TV/media research company, and Millennial Media, the mobile advertising company.
The QYOU, a Dublin, Ireland-based international 24/7 media network of curated, high-quality Internet video, has introduced a new mobile app that will allow subscription service providers of all types — pay TV, OTT, SVOD, mobile and more — to deliver The QYOU’s linear and VOD content, selected from the most popular videos online, through an interactive, multiscreen […]
Brandon Berger, Ogilvy & Mather’s worldwide chief digital officer, says broadcasters need to adopt new strategies that work in a world where half of consumers say they can’t find anything to watch on linear TV; their average attention span is down to eight seconds; and the world’s 7.3 billion inhabitants have more mobile phone subscriptions (7.6 billion) than toothbrushes (4.2 billion). The key, he says, is compelling storytelling, which is still the backbone of television.
AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant’s advertising sales wing (which now includes DirecTV’s advertising operations) has partnered with Opera Mediaworks to offer clients the ability to have the same campaign run across television and mobile.
London agency ZenithOptimedia predicts that for the first time spending on mobile advertising will outpace spending on newspapers in the U.S. In 2015, mobile will attract $30.5 billion in spending, including social media, display, search and other subcategories, up 54% from last year. By contrast, newspaper spending will fall 7%, to $19.87 billion, an all-time low and less than half what was spent just seven years ago.
It will make up 52% of all digital ad spending this year and surpass the total spent on print as advertisers scramble to reach people on the e-device they use most, their phones.
It’s putting money behind startup Antenna, which builds an online engagement platform and measures mobile and Web audience sentiment.
This year’s annual tech gathering in Amsterdam has an ambitious agenda including tackling shifting business models and new viewer behavior; how broadcasters are beginning to adopt the Netflix on-demand, streaming model with their own online offerings; challenges in delivering new mobile broadcast platforms; the latest OTT developments as well as up-to-the-minute status reports on ATSC 3.0 and Ultra HD.