YouTube Mobile App Offers Live Streaming

The feature will likely roll out only to select content creators initially, but will be more widely available soon after. Users will simply tap a red button, take a selfie and begin streaming on the app. All videos streamed will be found on their YouTube channel.

NETNEWSCHECK SOCIAL SCORECARD: DMA 10

KTRK Leads Busy Houston Social Market

ABC/Disney’s KTRK has the edge among local media in social in a highly-engaged Houston, while Fox-owned KRIV holds a respectable second. A benchmarking snapshot via Shareablee data.

Sinclair Taps Marketron To Boost Mobile Rev

Sinclair Broadcast Group has signed a multi-year deal with Marketron for its Mediascape location-based advertising solution for mobile platforms at its television stations. Sixty Sinclair stations have begun using the service and all 164 are expected to do so by year-end. Marketron shows consumers mobile ads based on their location and past behavior. “Marketron’s location-based […]

DIGITAL DMA: 14

In Digital Seattle, Mobile-First Is A Must

Seattle is one of the nation’s most digtal-savvy markets, and its news consumers have high expectations, especially on mobile. Diana Marszalek and Erica Sweeney take a comprehensive digital overview of the city’s major news players — including The Seattle Times, KING and KCPQ — along with how locals show a continued embrace of hyperlocal sites and alternative media.